Deana Sdao
Hi, I'm Deana. A communications and brand leader who helps companies build a voice people stop for.Most brands chase visibility. I help them earn attention, build trust and turn both into real business results. For 10+ years, I've done that for Ada, Xero and Canada Goose, leading global teams and making complex ideas simple, human and worth sharing.How I do it:Narrative: I shape a clear point of view and make sure it sounds the same everywhere. Social & community: I build channels and programs that make audiences feel seen. Reputation: I create the alignment and guardrails that keep brands credible. Teams & AI: I build teams and AI workflows that make great work repeatable.What it's added up to:-3M → 12M monthly impressions in one year at Xero
-$11M in 3 month pipeline tied to brand at Ada via LinkedIn
-25% of Ada's inbound opportunities driven by AI-search discovery
-600K → 3.5M followers at Canada Goose
